1. In what ways does your media product use, develop or challenge forms and conventions of real media products ? Part 2

1. a shot that shows a link between lyrics and/or music and visuals

This is a shot from the music video Sticks and Stones by Jamie T. It's a first person perspective shot throwing a cup at a drunk Jamie T. 

The lyrics Before this shot are "With the boys across the platform shouting 'Light Weight Prick!' ". The shot pretty much shows exactly what the lyrics are saying where Jamie T is the Light weight and your perspective is the boys shouting at him.

2. a shot that typifies the way a record company would want their artist to be represented

This is a shot from the music video New Shoes by Paolo Nutini. In this shot our protagonist (Paolo) is surrounded by friends at a house party with a girl kissing him on the cheek. This makes the artist look popular and loved as this is his party.

3. a shot that illustrates how your video uses music genre

This is a shot from the music video Harder than you think by Public enemy. The genre of the video is old school hip hop. This shot shows one of the singers wearing baggy clothes a massive clock on a chain, cap turned sideways and over the top chunky sunglasses. This is basically the perfect epitomy of old school hip hop.

4. a shot that shows an intertextual reference

This is a shot from the music video for Justice by DVNO. Throughout the video the lyrics to the song are displayed using old company animatics. This shot shows the most recognizable logo which is the 20th century fox logo but in the video it shows the lyrics "Even More".

5. a shot that demonstrates your use of camera

This is a shot from the music video for Angels by Robbie Williams. This is a really spectacular camera shot. Its a large scale sweeping shot, probably shot from a helicopter, of Robbie walking through a massive field. It's an amazing shot and really fits the video.

6. a shot that demonstrates your use of lighting

This is a shot from the music video I Got a Feeling by The Black Eyed Peas. It shows women dancing to the song under UV light with Glow paint on the hands. The lighting is great as it really gives off a hectic party/club atmosphere which really fits the whole feel of the video.

7. a shot that demonstrates your use of mise-en-scene

This is a shot from the music video Smooth Criminal by Alien Ant Farm. The Mise on scene here is excellent, it pictures the band playing in the middle of a boxing ring surrounded by a large crowd having an outdoor garden party. Lots of things are going on in this shot, people dancing, band playing, everyone just seems to be having a good time.

 8/9. Two shots which you feel demonstrate something which shows you have watched other music videos

The first shot is from the music video Take on Me by Reel Big Fish. It shows the band strutting down a hallway playing the song energetically as they go along. This is used in quite a few other videos, it gives the video a feel of hyperactivity and energy. Most of the verses are filmed using this shot.

The second shot is from the music video Grounds for Divorce by Elbow. It shows the band playing in a bar as a live performance. This is used in lots of other videos normally the band walks in and starts playing as everyone starts to like the song more and more. it works well because it gives the situation a more realistic feel.